Case Study: Full Color LED Signage

In our last article we covered the Small Business Administration study showing that outdoor LED signage has shown consistent growth results for small businesses to the tune of 15% to 150% in increased revenue. Read the article HERE. Let’s look at a specific case study to illustrate what outdoor LED signage can do for a business. American Legion Post 90 is a local community center located in Lake Linden, MI. They host a variety of Veteran related events, holiday programs and other community based meetings. In addition, they are home to a restaurant called the Lake Lounge.

Post 90 was no stranger to LED signage. In fact, they had already been using an outdoor LED sign. However, it was an old single-color style of signage that had long since stopped performing as an effective advertising tool. Knowing that they were overdue for an upgrade, Ken Junnttonen from American Legion Post 90 reached out to a local signage provider for assistance. They were recommended to implement a modern full-color LED sign capable of motion graphics and video. What’s the difference? Investing in an LED sign is a big step toward improving your business and choosing the right technology is incredibly important in order to provide you with the desired results. Single color LED signs allow you deploy text-based messaging with very few options for fonts and animations. Many years ago these were state-of-the-art displays and very effective at attracting the attention of viewers. Times have changed and these signs now rarely produce results like they once did.

Full color LED signs are capable of showcasing over a billion different color combinations. They are also capable of dazzling transitions, animations, and full HD video. Combined with the right content choices, these displays create a brilliant visual and messaging experience for the viewer. As you can imagine, this also makes these LED signs astoundingly more effective at capturing attention. Which is the primary purpose of your sign! After their new sign was installed and displaying their new content, the American Legion Post 90 immediately experienced positive results. Ken Junttonen, CFO from American Legion commented, “We’re really happy with the Adaptive sign. It's 100% better than the original LED sign. The LED sign’s colors are very sharp, bright and bold. Every message, image and animation we put up on the sign looks beautiful and cause for heads to turn. We’ve gotten a lot of compliments on the sign.”

“Being the Chief Finance Officer, I am always very conservative on spending money on any form of advertising. Since getting the Adaptive sign, our bartenders from the on-premise Lake Lounge Restaurant have told me we’re getting significantly more traffic in the evening and weekends. Both food and drink sales have significantly increased because of the sign. Additionally, the LED sign does a great job at getting the attention and pulling in the gas station customers from across the street. “

The results speak for themselves but it still begs the question: is a full color LED sign harder to control than a single color sign? The answer is No.

LED sign technology has come a long way in the last few years and new signs now commonly come with very user friendly software included with the purchase. Pre-made backgrounds and motion transitions make it incredibly easy for new users to get started creating eye-catching messaging right away with only a basic PC and an internet connection.

Find out what LED signage can do your business.

Get started today by clicking HERE.

Liquid Video Solutions (LVS) is a full service digital signage firm serving the greater Cincinnati area using high-resolution LED technology to provide the most attention-grabbing advertising options for businesses and organizations looking to increase awareness and revenue. Built upon years of research and commercial system integration, LVS is becoming a local market leader by changing the way small and large business think about using digital signs. Their dedication to innovation has produced solutions across a broad range of products such as outdoor LED signs, HD indoor displays, digital menu boards, 3D laser projections, totally custom multimedia solutions, and much more. LVS empowers business owners to expand their messaging influence and more easily achieve their goals using smart technology. Visit www.liquidvideosolutions.com for more information.